Krishan Rajput takes an emerald Budvar bottle from a shelf and tells me how this is where his beer journey began in 1989. He explains how his family shop, Stirchley Wines & Spirits began selling a range of beers a world apart from other off-licences. This was a decade after his father, Amrik, opened the family business, Stirchley Wines & Spirits, in the south Birmingham suburb of the same name, near where the Cadbury’s factory still looms large. This is what initially drew the Rajputs to the area—Amrik worked as an engineer for the chocolate maker.